Good Web Copy

The art of producing web copy

There is no doubt it’s an artform. Take a look at the search engine optimisation page for the mechanics of page construction. This explains very briefly the principles of constructing a page for good SEO. Listed below are a few tips for web copy:

Web copy tips

• Think in terms of titles and subtitles
• Titles should be short and informative
• Content should be scannable
• First sentence or paragraph should be on topic
• Lists are important for readability
• Ensure common terminology throughout your web copy
• Be informative
• Pictures should be related to content
• Use pictures with people smiling
• Spelling and grammar (dont spel bad make yor site rubish)
• White space is a good thing

Web copy

Readable, fluent and relevant is your starting point. Your web copy should be fluent and easy to read, it should be clearly titled and placed in a logical order ensuring it can be easily read directly from the screen.

If you would like me to write your web copy as part of your website design then please call or email me for more information.